Running a Table at MCM London Comic Con

Regular readers will know that I am a bit of a convention nut, and have been to MCM London Comic Con (almost) more times than I can count.  Unfortunately for the past year or two I’ve been unable to attend, so I was thrilled to be invited along by artist Sugar Coated Emi to assist her in running a Comic Village table.

I’d never been on the other side of MCM before.  I’d never considered the logistics of pulling together such a huge event – in May 2016, over 130,000 attended the convention over the weekend (I can’t find stats for May 2017, possibly less due to current events in London).  We were right next to the entrance, and the sheer volume of people moving through was phenomenal.

It was a whirlwind of a weekend, with its fair share of highs and lows.  Here’s a few things I learnt from being behind the table:

  1. Set up on Thursday – we arrived to find that as we were a late booking, our table had been missed.  Cue one hour of chaos and frantic searching, until a very kind member of staff appeared with a table for us!  We were relieved to have this happen to us on the Thursday, rather than an hour before doors opened on Friday.
  2. Sweets on the table are a great ice-breaker – they didn’t always result in sales, but it was a good way of initiating conversation, and meeting some awesome people.
  3. Artists are some of the nicest people – there was so, so much kindness shown to us by the other artists.  Sweets were shared and comics exchanged!
  4. It is as much to do with networking as sales – we spoke to a lot of customers who were artists themselves, and so much of the interactions we had were about exchanging details and sharing upcoming projects.
  5. If you can, have an assistant to help at the table – and with MCM, a second exhibitor’s pass is included in the table price!  Assistants are great (even if I do say so myself) for fetching food and drink, and for manning the table during toilet breaks and con-exploration.

Fortunately, I still had lots of time to explore the exhibits, and for much of this could probably be found eating strawberries and cream doriyaki by the Pop Asia stage.

Pop Asia

I also discovered that I love the intensity of live gaming tournaments, particularly Tekken!


MCM Tron
Bike envy.

Being a retailer at MCM made me really appreciate how hard artists work, so I didn’t hold back in showing my appreciation and expanding my art collection:

MCM Purchases
Money well spent!

I also did a little bit of doodling of my own.  Who knows, maybe one day I’ll have my own convention table:

MCM drawing

Did anyone else attend MCM London Comic Con this May?

You can check out MCM’s next convention on their website:

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